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GMV Max

BarnabyApples

Hi - currently selling on TTS UK & have recently switched to GMV Max from my regular ad setup and a few things are not that clear to me

How do I work out ROAS vs ROI? finding this really hard to understand
How do I know if all affiliate video's have been included in the ads?

Any help or guidance would be much appreciated

Will

GMV max has been working well for me but I dont like the lack of control/more detailed data view you can see with standard campaigns. I'll probably test both options for my products.

I dont know how to work out ROAS for GMV max maybe someone else can add that?

BarnabyApples

Hey Will - completely agree. The way I'm looking at it currently is that AOV/CPA = minimum ROI, this gives me a good idea on my breakeven point over the whole shop. However, I need to buffer this figure by +25% just to be careful and account for the organic sales that I would have without using GMV Max. Results have definitely been really positive so far as I've saved a tonne of time versus how I had to setup ads before, which is great!